Compare the best betting sites in Europe for 2025
If you’re looking for top information on the best EU-based sportsbooks to place your bets, you’re in the right place! We explored the market to bring you all the essential details about European bookmakers. On this page, we’ll share our findings.
🇪🇺 Recommended betting sites for European bettors
Found: 14 Bookmakers
| Rank | Bookmaker | Bonus | Claim | |
|---|---|---|---|---|
| 1 |
1xBet
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100% Welcome bonus up to €130 18+ T&C apply, GambleAware.org |
Copied!
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| 2 |
Melbet
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150% Welcome bonus up to €100 18+ T&C apply, GambleAware.org |
Copied!
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| 3 |
Megapari
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100% Welcome bonus up to $230 18+ T&C apply, GambleAware.org |
Copied!
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| 4 |
Paripesa
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100% Welcome bonus up to €130 18+ T&C apply, GambleAware.org |
Copied!
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| 5 |
22Bet
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100% Welcome Bonus up to €122 18+ T&C apply, GambleAware.org |
BET HERE Go to 22Bet website | |
| 6 |
20Bet
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100% Welcome bonus up to €100 18+ T&C apply, GambleAware.org |
BET HERE Go to 20Bet website | |
| 7 |
BetWinner
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100% Welcome bonus up to €100 18+ T&C apply, GambleAware.org |
BET HERE Go to BetWinner website | |
| 8 |
Ivibet
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100% Welcome bonus up to €150 18+ T&C apply, GambleAware.org |
BET HERE Go to Ivibet website | |
| 9 |
Powbet
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100% Welcome bonus up to €100 18+ T&C apply, GambleAware.org |
BET HERE Go to Powbet website | |
| 10 |
Sportaza
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100% Welcome bonus up to 100$ 18+ T&C apply, GambleAware.org |
BET HERE Go to Sportaza website | |
| 11 |
Freshbet
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100% Welcome Bonus up to €500 18+ T&C apply, GambleAware.org |
BET HERE Go to Freshbet website | |
| 12 |
1Bet
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100% Welcome bonus up to €150 + 100 FS 18+ T&C apply, GambleAware.org |
Copied!
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| 13 |
Mostbet
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150% Welcome bonus up to $400 18+ T&C apply, GambleAware.org |
Copied!
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| 14 |
bet365
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Welcome Bonus Up To €100 In Bet Credits 18+ T&C apply, GambleAware.org |
BET HERE Go to bet365 website |
Best European Betting Sites – The Ultimate Guide
Updated:
In this review, we cover:
All you need to get started with sports betting in Europe. You’ll find all the information about European betting on this page.
- European Sportsbooks
- The 7 best European sportsbooks
- How we test and review bookmakers
- Top 3 betting apps in Europe
- How to bet on sports at EU
- Live Betting
- New European betting sites to place your bets in 2025
- Popular sports types
- How to sign-up and place your first bet
- Top payment methods at European betting companies
- Overview of sports betting in Europe
- Best betting sites in Europe FAQs
You need accurate info to be successful at sports betting in Europe. This is why we have employed our wealth of experience to provide you with full details about betting on sports in this region. Besides, we don’t just offer surface info. We ensure to delve deep into several common issues related to European betting.
We don’t mince words when we provide valuable info. The goal is to ensure you get all that you need to know quickly and in a straightforward manner. Therefore, you can sit back as we take you through the nitty-gritty of sports betting at European bookies.
Eugene Ravdin
European bookmakers are definitely the ones to trust. The best odds, the best customer service, full range of offers, rapid withdrawals, you name it. If you are looking for a reliable sportsbook, you will find it in Europe. As you can imagine they are not receiving their license for nothing out there.
🏆 The 7 best European sportsbooks
Our team scouted countless European bookmakers across the continent, looking for only the best operators. We’ve sorted out these bookies according to our rating standards. The search led us to discover several reliable bookmakers where bettors can comfortably place their wagers. Many of these betting companies in Europe are established household names, however, there are also a number of new names on this list.
We gathered all relevant info about these websites. Therefore, in this section, we’ll be providing you with all the details about the 7 best European sportsbooks:
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bet365
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Unibet
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Betway
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William Hill
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10bet
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888sport
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20bet
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1. Best for live betting: bet365 sportsbook
Bet365 is one of the best sports betting sites Europe that punters regularly visit. This sportsbook provides a wide range of pre-match and in-play betting markets with favourable odds. Plus, there is virtually no sport that is unavailable on this website. This allows bettors to place wagers on any of their favourite events. Of all the European betting apps, bet365 is clearly top dog.
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2. Best for promos: Unibet sportsbook
Created in 1997, Unibet is one of the most experienced European bookmakers. It attracts new players with an excellent welcome bonus, a vast array of sports markets, and flexible payment methods with no fees. Deposit in EUR via bank cards, bank transfers, and e-wallets, place bets and jump right into the swing of sporting events.
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3. Best for esports: Betway sportsbook
This bookmaker is another top EU sports betting site with a long record of reliability and premium entertainment. Betway operates globally but has a special presence in Europe. The sportsbook offers multiple betting options on about 30 different sports. They also optimise the betting experience with many exciting bonuses and EU betting promotions. Betway is also one of the best betting sites in Europe when it comes to wagering on esports.
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4. Best for horse racing: William Hill sportsbook
Whether you’re a seasoned bettor or a newbie, you must have heard about William Hill. As one of the oldest bookies in the European market, William Hill is backed up by a UKGC gambling license. For quick and efficient payments, punters can choose from 17 payment methods, all of them fitting for charge-free transactions in EUR.
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5. Best for sports coverage: 10bet sportsbook
10bet is an MGA-licensed online sportsbook with over 20 years of experience under its belt. The bookie covers a wide range of sports to bet on, including all the major European sports competitions and championships. 10bet’s Payments section is not disappointing either: from bank cards to e-wallets and Apple Pay, pick whichever one works for you and deposit in Euro without fees.
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6. Best for user experience: 888sport sportsbook
888sport, established in 1997, is one of the legendary European bookmakers. The website covers a vast range of sports, features live streaming for in-play events and processes withdrawals within 24 working hours. Another advantage of 888sport is instant bet placement on any sport in EUR.
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7. Best for betting odds: 20Bet sportsbook
20bet is a bookie that’s known for one of the strongest odds on the European market. It also excels in terms of availability, covering more than 100 countries of the world, a large selection of payment methods that support EUR, and instant withdrawals in crypto.
Which European bookmakers are considered the best according to users?
🥇 bet365
🥈 Unibet
🥉 Betway
🏅 William Hill
How We Test and Review European Bookmakers
With the significant number of sports betting EU sites available today, punters have to be careful when choosing one. This is because sportsbooks have different offers, so newbie bettors may be easily misled.
To help with this, we will be taking you through the top criteria that our expert team considers when testing Europe sports betting platforms. We ensure that every operator we recommend scales these standard requirements.
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Licensing and Safety
The most important thing is that the betting site doesn’t operate illegally. The platform must have a valid bookmaker EU license from relevant authorities. We also check that there are adequate measures in place for punters to place their bets safely. This includes the security of your data and funds with the bookie. In order to establish yourself as the best sportsbook in Europe, you must always ensure that your safety measures are up to scratch and are regularly monitored.
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Profitable Odds
Odds at online sportsbooks often differ based on various standards. We ensure that the sites we recommend offer some of the best market odds by searching for the most competitive. This gives you a better chance of making some money off your bets.
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Available Payment Methods
Top European sports betting sites give players a variety of options for deposits and withdrawals. They also make popular options available, ensuring that you can conveniently make safe and fast transactions.
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Promotional Offers
Online bookies gain the attention of new players and retain existing players using different promotional offers. However, some go overboard, attaching many unfriendly conditions. We always confirm that the bonuses from our recommended bookies are reasonable and that players are in a position to receive regular offers. We prefer to focus on those betting companies in Europe who have a mix of offers and promotions which will appeal to both new and loyal users.
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Betting Options
We check whether bookmakers EU based provide a range of betting markets to punters. Also, there must be a variety of available sports to bet on. This means you can heighten the fun of your sports betting venture with extensive choice. The best online sports betting sites Europe come with lots of options.
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Mobile Compatibility and Support
Today, mobile betting is taking over the stage. Therefore, we ensure that bookies are easily accessible on mobile devices. That is, the bookmaker’s website must be mobile compatible. In addition, top European sportsbooks provide downloadable apps for mobile users.
📱 Top 3 betting apps in Europe
It’s no news that the majority of punters today place wagers on their mobile devices. Moreover, about a third of the total population in Europe access the internet using mobile devices. Mobile betting is easy and smooth, and players can access it anytime, anywhere. Fortunately, most Europe betting sites offer mobile apps today. It’s incredibly straightforward to get started and you can now choose from a wide range of European betting apps.
Here, we will be providing you with information about the best 3 European sportsbooks with betting apps.
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1. Betway app
Betway’s mobile app is available both on Google Play for Android and the App Store for iPhone users. The app has gained wide acceptance among users and has quite high ratings. One of its notable features includes a top-notch layout. It is, therefore, a great option for top sports betting in Europe.
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2. Bwin app
Bwin is another top sportsbook EU that has a mobile app for punters. The app features an attractive and simple interface that makes usability and navigation pretty easy. This mobile app is available for both users of Android and iOS, offering a seamless online betting experience.
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3. 22Bet app
You can get all the betting excitement and more when you make use of the 22Bet mobile app. This app displays perfectly with fast-loading pages irrespective of the device in use. Whether you’re an Android or an iOS user, you can install the application and enjoy a fully mobile-optimised experience. One of the best European betting apps on the market.
Live Betting in Europe
Live betting is a norm nowadays on many European Union betting sites. With this, bettors have the opportunity to place wagers based on the progression of their favourite events. Live betting allows punters to bet on certain outcomes during the event or match.
The best sports betting sites in Europe offer a wide range of live betting markets. Although the live odds are very unstable since it changes according to current match realities. However, they come with better winning opportunities.
New European betting sites to place your bets in 2025
More and more bookies are entering the European sportsbook market. Even though many of them are not time-tested yet, they come with improved offers that make them quite appealing. We have searched out the top new European sports betting sites that you should try out.
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#1 New Europe betting site – Powbet
Powbet offers thousands of events every month to bettors. This makes the site a good option for several betting activities. Punters can also make use of the available crypto payment option for fast transactions, this is something which is not necessarily offered by all betting companies in European. Likewise, the site offers a mobile app for Android and iOS users.
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#2 New Europe betting site – Excitewin
Excitewin was launched in 2021 and entered the scene with many amazing offers. This includes great betting options and a user-friendly layout. Bettors also can enjoy regular promotional offers, making it one of the best new European sports betting sites.
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#3 New Europe betting site – 20Bet
20Bet is one of the top additions to sports betting in the EU. The bookmaker boasts of countless events every month on more than 30 sports. Football lovers can also enjoy numerous betting markets on their favourite events. Furthermore, the platform offers excellent mobile compatibility. 20Bet is undoubtedly one of the best betting sites Europe has to offer in 2025.
Popular Sports Types for Online Betting in Europe
There are dozens of amazing sports to bet on today. However, certain picks are a dime a dozen to regular punters in Europe. These sports have gained wide popularity across the continent and they gather the most wagers from bettors. Let’s take a look at the most popular picks for betting on sports Europe.
Football
Europe dominates the world when it comes to football. The continent houses the biggest football leagues, having some of the best clubs and national teams in the world. It's no wonder then that European punters always look for opportunities to bet on their favourite football events.
Tennis
Tennis tournaments attract huge attention in Europe. There are lots of events with many betting opportunities for punters to enjoy. Moreover, most of the legendary players in the world of tennis are Europeans, which has attracted high betting volumes to this sport.
Basketball
Basketball is another very popular sport on which many European bettors stake their money. The game involves a lot of action and intrigue. The high-scoring potential also makes it quite entertaining. Furthermore, the sport offers interesting betting markets with great odds.
Cycling
Cycling is a regular culture in Europe and punters in this continent love to place bets on this sport. Bicycle racing gathers large betting attention on many top EU betting sites. With the introduction of live streaming features, betting on cycling has never been that fun.
Handball
Handball is a fast-paced sport with many scoring opportunities. The game is quite popular in Europe with several top events. These events provide bettors with several ways to place wagers. The nature of the game makes it pretty thrilling to place certain types of bets.
Horse Racing
Horse Racing is another fascinating sport that catches the attention of bettors in Europe. Some of the most prestigious horse racing events take place in this region. Asides from being famous for its betting volume, the game also provides great entertainment. No wonder why many Europeans troop to watch these events and place bets on possible outcomes.
How to Sign-up, Verify and Place Your First Bet with a European Bookmaker
The step-by-step process to getting started with sports betting at any bookie on this page is very simple. You can follow the steps below:
- Scroll through our list of the best European sportsbook, and pick one.
- Click on the bookmaker to get started with the sign-up process.
- Supply all required information during the registration. This includes some details like your email and residential address.
- Follow the verification process to authenticate your account.
- You can now proceed to check out all the available betting markets. Pick your favourite games, set your stakes and confirm the bets.
Top payment methods at European betting companies
Being able to make safe and swift financial transactions tops the list of many punters’ priorities. The ease of making deposits and getting payouts is a hugely important factor and this should be bread and butter to any bookmaker who is hoping to be crowned the best sportsbook in Europe. This is why we’ve gathered a list of some of the safest and fastest means to make payments at bookmakers in the EU. These methods also make up the most popular options in Europe.
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Visa/Mastercard:
Debit/credit cards are undoubtedly the most widely used methods at betting sites in Europe. The most popular options used are Visa and Mastercard. These operators have long established their credibility and reliability for secure payments, which is why punters don’t second guess making use of them at online bookies.
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PayPal:
PayPal is an e-wallet where people keep money and can easily make payments from. It offers fast payments with minimal fees, which is why this payment method has a very strong footing at many top places in Europe. The popularity of its usage almost outweighs other available e-wallet options. It’s no surprise that the best European sportsbooks make this payment option readily available.
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Bitcoin
Cryptocurrencies like Bitcoin are gradually taking over payments at new sportsbooks in Europe. This is because cryptos offer players anonymity. Also, punters can make fast and secure transactions with little to no fees. All these have contributed immensely to the rising popularity of crypto betting sites in Europe and many of the best betting companies in Europe are now incorporating it into their available methods.
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Paysafecard
This is a prepaid payment option that many European bettors love to use. This method takes away the stress and worry of sharing your card or banking information online, offering top-notch security. Having purchased the Paysafecard codes, punters can fund their accounts swiftly and easily.
Overview of sports betting in Europe
Europe is a hot spot for sports betting. The continent accounts for the largest share of the online gambling market in the world. Sports betting in Europe dates back to ancient times when people staked on the outcome of animal fights and gladiator battles.
Today, there are many sports where punters try to beat the bookies to get a win. Football is one of the most prominent of these events in Europe that attracts huge betting volumes. The most prestigious football events are held across this continent. They account for some of the largest betting markets available.
That said, the European betting market has been steadily expanding. It is projected to show a steady growth rate of about 10% until 2025. As for regulations, there is no uniform legislation across all EU countries concerning sports betting. Member nations have the autonomy to determine their own rules. Therefore, you should confirm the gambling regulations in your region before going ahead to place bets.
- Europe has the biggest gambling markets in the world.
- Sports betting accounts for most of the online gross gambling revenue in Europe.
- Betting regulations vary across the continent.
- Football has the highest betting volume in Europe.
European bookies offer varying types of betting markets for real and virtual sports. What makes it more interesting is that more and more EU betting sites are registered day after day. These bookies come on the scene with better offers to punters.
| 🌍 Country | All countries of Europe |
| 👌 Language | English, German, Spanish and many others |
| 💲 Currency | Euro |
| ⚽ Popular Sports | Football, Basketball, Ice Hockey |
| ⚖️ Is betting legal | Depends on the country |
| 🏢 Regulator | Region-Specific |
| 🧾 Gambling taxes | Depends on the country |
| 💳 Most popular payment methods | Visa, Mastercard, Bitcoin. Paysafecard |
Our verdict on online betting in Europe
Europe has always been a hotbed of sports betting activity and there are hundreds of bookmakers each competing to be crowned the best sportsbook in Europe. Our team of experts have spent hours analysing each site, taking into account the range of payment methods, bonuses as well as the sports betting coverage. They have concluded that Bet365, Powbet and Betway are amongst the best betting sites in Europe and currently offer the best overall betting experience.
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Available countries
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Sports
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Payment systems