Home Bookmakers Betting Companies in Kenya

Betting Companies in Kenya

Over the years, betting in Kenya has been on a rollercoaster ride, with many ups, and a few downs as well. Currently, though, Kenya is able to boast one of the most vibrant gambling economies in Africa, and, thanks to government crackdowns, Kenyan gamblers now have the security and protection they need.betting companies in kenya

On this page, we’ll be putting sports betting in Kenya under the microscope, as we examine all its most important aspects. We value your time, so here is the shortlist of themes in this article:

  • list of betting companies in Kenya
  • sports betting history in Kenya
  • tax and legal terms
  • deposit options at Kenyan sportsbooks
  • user security at bookmakers in Kenya

By the time you’ve finished reading this, you will be more knowledgeable about the best Kenya betting sites, plus you’ll be confident that you can easily place bets using a desktop or a mobile device.

List of Betting Sites in Kenya

Found 3 Bookmakers


  • 100% first deposit bonus
  • Minimum deposit just €1
  • Superb mobile and Windows apps
  • 96 different depositing options
  • Great 1xBet Jackpot offered
  • Country restrictions
  • FAQ section only in Russian


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  • Reasonable free bet bonus
  • Really helpful customer service
  • Loads of online betting markets
  • One of the best betting apps around
  • Country restrictions

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Types of bets


22 Bet
  • 24/7 customer support
  • Superb mobile betting experience
  • Great range of football betting markets
  • Online chat in English only

Bonus: 100% up to €122

*T&C's apply, 18+, BeGambleAware.org

Sports Betting in Kenya

Sports betting has happened in Kenya for years, thanks to the Betting Lotteries and Gaming Act of 1966, which legalized gambling in many forms. This led to various forms of gambling becoming available, including a number of casinos.

It’s only been in the last few years that sports betting has really taken off online though. The reason it took so long to boom is really down to the situation in Kenya. After all, this is a country that only had two mobile phones per 100 people in 2002, and that also had high data charges. This has changed recently though, and Kenya now has as many SIM cards in circulation as population members. Mobile data costs have also dropped considerably.
kenyan mobile internet data price

As mobile devices are by far the most popular way to gamble in Kenya, the lowering of data costs was a massive step in the right direction. One GB of data can now be bought for Sh275 – a price affordable to many Kenyans nowadays. Kenya has also seen a massive improvement in its mobile infrastructure, with 3G and 4G now available across 85% of the country, which further helped the online betting boom.

Things were shaken up in the summer of 2019, as the government took action against a number of sites, angry that they had seemingly not been paying enough taxes. Some of the top bookies in Kenya and biggest names in the industry, such as SportPesa, Betway and Betin, were ordered to close their virtual doors. This didn’t just hit the betting sites though, as it’s thought 12 million people had money tied up in the closed sites, which many were unable to withdraw.

New Tax Rules Stifle Business

Since the government’s intervention, some sites have come back online, however, there was further news in September. The government, in response to growing concern about the social impact of sports betting, doubled the tax payable by betting companies, demanding all betting sites in Kenya pay 20% of their value of bets in taxes. This obviously affected the viability of many businesses, and even large companies such as SportPesa, who had reopened briefly, decided to shut down operations in the country. There are still sites that accept Kenyan players though, and you can learn about them further on this page.

Another tax law also put further roadblocks in the way of Kenyan betting companies continuing to grow. This rule requires all winners to pay a 20% tax on their winnings, and sports betting sites are deducting this fee before making payouts. In reality, this law has been in effect for a number of years, however it was only recently enforced by the Kenyan government. So, the state of Kenyan sports betting is precarious, however the recent clampdowns by the government will probably turn out to be a good thing. It’s been seen that regulation in other countries, such as the UK, has produced a much more trustworthy industry, with protection for vulnerable players, and that is what the Kenyan government should be aiming for in their country.

Active Bookmakers in Kenya

Kenya is a tumultuous market for bookmakers now and most of it has to do with this summer’s crackdown on sports betting, conducted by the Kenyan government. Some of the best football betting sites in Kenya in Kenya have been affected by this sudden change of outlook towards gambling, adding up to a total of 27 bookies that had their licenses revoked or their renewal applications denied.

Customers would receive the following message if they tried to make a deposit at one of the banned bookies’ sites: “Failed. Dear Customer, this Paybill is unavailable due to the Government directive to suspend Betting Paybill numbers. Kindly contact your Betting Company.”

However, despite the sudden legislative efforts and bans, there are still more than enough bookmakers for Kenya bettors to try out. We love the fact that this is a mix of reputable foreign brands and exciting Kenyan newcomers. While some view this mass ban as purely a bad thing, we believe that it will urge bookmakers to be more creative and find new ways of rewarding customers. Without further ado, here are the best sports betting sites that are still active:
🎲 22Bet
🎲 Betway
🎲 1xbet
🎲 Betika
🎲 Sportybet
🎲 Lionbet
🎲 Mozzartbet

Best Kenyan betting sites

As already mentioned, the combination of government crackdown and increased taxes has thinned the field somewhat when it comes to Kenyan online gambling sites. There are still some sites out there that really do deserve a mention though – sites that manage to combine things like security, markets and bonuses nicely, creating a top playing experience. While the list of betting companies in Kenya is extensive to say the least, only few Kenyan bookmakers provide satisfactory service.

New betting sites in Kenya 2019

There’s nothing better than knowing there’s healthy competition on the market. While changes in legislation may have stifled the growth of sports betting in Kenya, both domestic and foreign brands are making consistent efforts to penetrate the market and win over the hearts of bettors.


best kenyan betting sites 22bet

The best betting site in Kenya is easily 22bet. They have a fantastic reputation not only with Kenyan gamblers but with gamblers around the world. The site offers a large selection of markets, including many on football, plus the 100% welcome bonus can really boost your account balance. They’ve been around since way back in 2007, so they can be trusted completely.

There’s nothing better than knowing there’s healthy competition on the market. While changes in legislation may have stifled the growth of sports betting in Kenya, both domestic and foreign brands are making consistent efforts to penetrate the market and win over the hearts of bettors.


Bet254 has quickly emerged as one of the best newcomers. They’re also kings amongst betting sites in Kenya with bonus, as they offer a 254% bonus (yes, you read that right) for 30 legs. Their design is clean and it’s incredibly easy to use the site. More bookmakers should follow their example, as even brands amongst the top 10 betting sites in Kenya have instances of having clutter on their homepage. They’re trustworthy and reliable.

Football gambling sites in Kenya


best kenyan betting sites betway
Betway has recently reopened and has regained its position as one of Kenya’s primary sportsbooks. It is one of the biggest names in the entire gambling world and it’s completely trusted by sports betting fans. You’ll be able to get up to Sh5,000 for free when you sign up, which is amazing, plus you’ll love how easy it is to use their mobile website.


Finally, let’s look at Betika – the third site we recommend to all online sports bettors in Kenya. They’re a site aimed directly at Kenyan gamblers, which many love, and they offer a number of great bonuses and promotions – such as the Grand Jackpot, which offers a prize of Sh100,000,000! They’re particularly good if you’re looking to bet on football from around the world.

Depositing Options at Kenyan Sportsbooks

Okay, we know that depositing options isn’t the most interesting subject, however it’s massively important. Cash-out is also important to people, so a lot of bettors are flocking to betting sites with cash out in Kenya. A lot of them are reputable and offer many global and niche payment options. There are two payment methods that are particularly popular in Kenyan betting sites: M-Pesa and Airtel Money.


M-pesa betting sites
This is a massively popular payment method in Kenya, and there’s not even a need for a bank account in order to use it. Instead, the payment is made by deducting the credit from a mobile phone, or by adding the deposit onto the next monthly bill. It was initially designed as a payment method specifically for Kenya and Tanzania, however it has now spread to many other countries. This method is completely safe to use, however the maximum transaction amounts are low, which will put off some players. Check the fees before using this method, as they can be significant for the smallest transfers.

Airtel Payments Bank

payment methods at kenya betting sites
This is a fantastic payment system, which is also exceptionally popular with online gamblers in Kenya. You might not recognise the name though, as the name recently changed – it used to be called Airtel Money. It allows you to use your mobile phone as a wallet, with the money being loaded into this wallet via your mobile phone. Like M-Pesa, this means that the user does not need access to a bank account in order to deposit at sports betting sites. Noteworthy, the Maximum savings transfer into your M-Fanisi Transaction Account from Airtel Money shall be a maximum of Ksh. 140,000 per day. There are fees, however, the percentage charged gets smaller as the amount of money you deposit goes up.

Staying Safe at Kenyan Sportsbooks

Before we look at how to stay safe when playing at Kenyan sportsbooks, please remember this: every site we recommend to Kenyan gamblers has been thoroughly checked and confirmed as being completely safe. We would never risk our reputation by recommending a betting site that wasn’t a totally safe place to play.

There are, however, some unscrupulous sites out there, which you should avoid at all costs. The best way to see if a site is dishonest is by looking at its reputation. If a site is a place to avoid, it will have many complaints online, all of which have gone unresolved. The top sites will still have a few complaints, however, they’ll have done everything possible to fix the situation for the person complaining.

Unfortunately, there’s not a huge amount of oversight by the Kenyan government, which means it can be tough to identify the safest sites. Generally, however, if a site has been around for a while, it can be trusted, as people would have realised by now if they couldn’t be trusted. 22bet, for example, has been around since 2007 – would they have lasted this long if they were doing anything unfair or dishonest?

As we said though, the best thing to do is stick to the sites we’ve recommended, as they’re all sites that can be completely trusted to treat you in the proper manner.

Start Betting Online in Kenya Today

So, there you have it: a complete guide to Kenyan online casinos. Now you should know which sites are the best around, as well as how to deposit and how to keep yourself safe while gambling. All you need to do now is pick the perfect site for you, sign up and then deposit some money. You’ll be ready to start betting money on your favourite sport in no time!

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Is There Customer Support Available?

Yes. Any reputable online bookie will offer customer support in a number of ways. This includes live chat, phone and / or email.

Can I Claim Free Bets?

Yes! Most bookies accepting players from Kenya will offer free bets to new customers. This benefits you greatly, as it allows you to get ‘something for nothing’.

Can I Bet From My Mobile?

Yes. Most betting sites now let you place bets from your mobile devices, so you can get in on the action from almost anywhere!

How To Get The Best Odds

Always compare odds across different bookies to ensure that you’re getting the best odds possible.

Where To Find The Best Bookies

On this page! We spend a lot of time putting together a list of the top-rated bookies accepting Kenyan players.