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Global Online Betting Markets

We have researched bookmakers and sports betting across the globe for you. We hope this would help you discover the best betting sites on the most popular sports in your country.

This article will focus on the betting market size and trends in several countries. We’ve research the legal status of sports betting in different countries, the sports that punters in those countries like to bet on, and which online bookmakers are preferred. 

So, without further ado, let’s start with the fascinating stats and facts about sports betting.

Afghanistan

Population - 40,786,351
Active Players - Unspecified
Currency - Afghan Afghani (AFN)
Market Size - Unspecified

Albania

Population - 2,842,321
Active Players - 340,000
Currency - Albanian lek (ALL)
Market Size - Unspecified

Algeria

Population - 45,667,795
Active Players - 6,500,000
Currency - Algerian Dinar (DZD)
Market Size - Unspecified

Andorra

Population - 77,538
Active Players - Unspecified
Currency - Euro (EUR)
Market Size - Unspecified

Argentina

Population - 44,938,000
Active Players - 12,000,000
Currency - Argentine Peso (ARS)
Market Size - $415 Million

Armenia

Population - 2,780,469
Active Players - 900,000
Currency - Armenian Dram (AMD)
Market Size - $6.664 Million

Aruba

Population - 107,836
Active Players - Unspecified
Currency - Aruban Florin (AWG)
Market Size - Unspecified

Australia

Population - 25,821,000
Active Players - 6,800,000
Currency - Australian Dollar
Market Size - $9.7 Billion

Austria

Population - 8,935,000
Active Players - 2,300,000
Currency - Euro (EUR)
Market Size - $2.2 Billion

Azerbaijan

Population - 10,127,874
Active Players - 2,900,000
Currency - Manat (AZN)
Market Size - $2.4 Billion

Bahamas

Population - 385,637
Active Players - Unspecified
Currency - Bahamian Dollar (BSD)
Market Size - Unspecified

Bahrain

Population - 1,865,454
Active Players - 200,000
Currency - Bahraini Dinar (BHD)
Market Size - Unspecified

Bangladesh

Population - 161,376,708
Active Players - 13,000,000
Currency - Taka (BDT)
Market Size - Unspecified

Barbados

Population - 288,121
Active Players - Unspecified
Currency - Barbadian Dollar (BBD)
Market Size - Unspecified

Belgium

Population - 11,696,623
Active Players - 1,500,000
Currency - Euro (EUR)
Market Size - €1.12 Billion

Bolivia

Population - 12,038,305
Active Players - 1,400,000
Currency - Bolivian Boliviano (BOB)
Market Size - Unspecified

Bosnia and Herzegovina

Population - 3,224,466
Active Players - 650,000
Currency - Bosnian Mark (BAM)
Market Size - Unspecified

Brazil

Population - 210,174,125
Active Players - 95,000,000
Currency - Brazilian Real (BRL)
Market Size - $2.4 Billion

Brunei

Population - 447,385
Active Players - Unspecified
Currency - Brunei dollar (BND)
Market Size - Unspecified

Bulgaria

Population - 6,781,953
Active Players - 900,000
Currency - Bulgarian lev (BGN)
Market Size - $ 442.4 Million

Burkina Faso

Population - 22,218,655
Active Players - Unspecified
Currency - West African Franc (CFA)
Market Size - Unspecified

Burundi

Population - 12,671,474
Active Players - Unspecified
Currency - Burundi Franc (BIF)
Market Size - Unspecified

Cambodia

Population - 17,209,940
Active Players - 2,500,000
Currency - Cambodian Riels (KHR)
Market Size - $ 43.55 Million

Cameroon

Population - 26,545,864
Active Players - 6,000,000
Currency - Central African Franc (XAF)
Market Size - 1.1 billion

Canada

Population - 38,048,738
Active Players - 7,900,000
Currency - Canadian Dollar (CAD)
Market Size - $5.75 Billion

Cape Verde

Population - 570,268
Active Players - Unspecified
Currency - Cape Verde Escudo (CVE)
Market Size - Unspecified

Chile

Population - 17,574,003
Active Players - 1,700,000
Currency - Chilean Peso (CLP)
Market Size - $850 Million

Colombia

Population - 52,032,159
Active Players - 6,000,000
Currency - Colombian Peso (COP)
Market Size - $1 billion

Cote D'Ivoire

Population - 28,197,607
Active Players - Unspecified
Currency - West African CFA franc (XOF)
Market Size - Unspecified

Croatia

Population - 4,058,165
Active Players - 600,000
Currency - Kuna (HRK)
Market Size - $540 Million

Cuba

Population - 11,193,470
Active Players - Unspecified
Currency - Cuban Peso (CUP)
Market Size - Unspecified

Cyprus

Population - 1,231,665
Active Players - 400,000
Currency - Euro (EUR)
Market Size - Unspecified

Czech Republic

Population - 10,751,122
Active Players - 4,500,000
Currency - Czech Koruna (CZK)
Market Size - €316.6 million

Denmark

Population - 5,843,347
Active Players - 500,000
Currency - Danish Kroner (DKK)
Market Size - $404 Million

Dominican Republic

Population - 11,087,634
Active Players -2,000,000
Currency - Dominican Peso (DOP)
Market Size - Unspecified

Ecuador

Population - 18,001,000
Active Players - 2,500,000
Currency - Ecuadorian Sucre (ECS)
Market Size - $45 million

Egypt

Population - 101,576,517
Active Players - 13,000,000
Currency - Egyptian Pound (EGP)
Market Size - Unspecified

El Salvador

Population - 6,561,168
Active Players - Unspecified
Currency - Salvadoran Colon (SVC)
Market Size - Unspecified

Estonia

Population - 1,328,498
Active Players - 620,000
Currency - Euro (EUR)
Market Size - Unspecified

Ethiopia

Population - 117,876,227
Active Players - Unspecified
Currency - Birr (ETB)
Market Size - Unspecified

Faroe Islands

Population - 49,289
Active Players - Unspecified
Currency - Danish krone (DKK)
Market Size - Unspecified

Finland

Population - 5,536,146
Active Players - 1,653,900
Currency - Euro (EUR)
Market Size - $340 Million

France

Population - 67,413,000
Active Players - 3,400,000
Currency - Euro (EUR)
Market Size - $1.6 Billion

Gabon

Population - 2,349,842
Active Players - 350,000
Currency - Central African CFA franc (XFA)
Market Size - Unspecified

Gambia

Population - 2,560,745
Active Players - 300,000
Currency - Gambian Dalasi (GMD)
Market Size - Unspecified

Georgia

Population - 3,716,858
Active Players - 600,000
Currency - Georgian Lari (GEL)
Market Size - $750 Million

Germany

Population - 83,190,556
Active Players - 6,700,000
Currency - Euro (EUR)
Market Size - $11 Billion

Ghana

Population - 31,072,940
Active Players - 8,000,000
Currency - Cedi (GHS)
Market Size - $1.3 Billion

Gibraltar

Population - 33,670
Active Players - 7,000
Currency - Gibraltar Pound (GIP)
Market Size - Unspecified

Greece

Population - 10,315,244
Active Players - 3,500,000
Currency - Euro (EUR)
Market Size - €8 Billion

Guatemala

Population - 18,675,939
Active Players - 2,500,000
Currency - Guatemalan Quetzal (GTQ)
Market Size - Unspecified

Honduras

Population - 10,265,585
Active Players - Unspecified
Currency - Honduran Lempira (HNL)
Market Size - Unspecified

Hong Kong

Population - 7,500,700
Active Players - 975,000
Currency - Hong Kong Dollar (HKD)
Market Size - $6 Billion

Hungary

Population - 9,608,333
Active Players - 3,700,000
Currency - Hungarian Forint (HUF)
Market Size - Unspecified

Iceland

Population - 376,248
Active Players - 250,000
Currency - Icelandic Krona (ISK)
Market Size - $364,1 Million

India

Population - 1,380,000,000
Active Players - 140,000,000
Currency - Indian Rupee (INR)
Market Size - $60 Billion

Ireland

Population - 6,570,000
Active Players - 1,730,000
Currency - Euro (EUR)
Market Size - $5.12 Billion

Italy

Population - 60,273,280
Active Players - 15,100,000
Currency - Italian lira (ITL)
Market Size - €1.44 Billion

Jamaica

Population - 2,988,550
Active Players - 450,000
Currency - Jamaican Dollar (JMD)
Market Size - Unspecified

Jordan

Population - 10,483,313
Active Players - Unspecified
Currency - Jordanian dinar (JOD)
Market Size - Unspecified

Kenya

Population - 54,985,000
Active Players - 11,000,000
Currency - Kenyan Shilling (KES)
Market Size - $50 Million

Kosovo

Population - 1,870,981
Active Players - 300,000
Currency - Euro (EUR)
Market Size - Unspecified

Kuwait

Population - 4,268,873
Active Players - 500,000
Currency - Kuwaiti Dinar (KWD)
Market Size - Unspecified

Laos

Population - 7,524,690
Active Players - 950,000
Currency - Lao kip (LAK)
Market Size - Unspecified

Lebanon

Population - 6,760,719
Active Players - 900,000
Currency - Lebanese Pound (LBP)
Market Size - Unspecified

Lesotho

Population - 2,305,825
Active Players - 280,000
Currency - Lesotho Loti (LSL)
Market Size - Unspecified

Liberia

Population - 5,309,937
Active Players - 900,000
Currency - Liberian Dollar (LRD)
Market Size - Unspecified

Liechtenstein

Population - 38,369
Active Players - 5,500
Currency - Swiss franc (CHF)
Market Size - Unspecified

Lithuania

Population - 2,830,097
Active Players - 849,000
Currency - Euro (EUR)
Market Size - Unspecified

Luxembourg

Population - 645,397
Active Players - 295,000
Currency - Euro (EUR)
Market Size - Unspecified

Macedonia

Population - 2,083,193
Active Players - 1,000,000
Currency - Macedonian Denar (MKD)
Market Size - Unspecified

Malawi

Population - 20,178,943
Active Players - 2,500,000
Currency - Malawian Kwacha (MWK)
Market Size - Unspecified

Malaysia

Population - 32,730,000
Active Players - 5,800,000
Currency - Malaysian Ringgit (MYR)
Market Size - $2.2 Billion

Maldives

Population - 566,840
Active Players - Unspecified
Currency - Maldivian Rufiyaa (MVR)
Market Size - Unspecified

Malta

Population - 444,793
Active Players - 223,000
Currency - Euro (EUR)
Market Size - Unspecified

Mauritania

Population - 4,930,121
Active Players - Unspecified
Currency - Mauritanian Ouguiya (MRU)
Market Size - Unspecified

Mauritius

Population - 1,276,244
Active Players - 190,000
Currency - Mauritian Rupee (MUR)
Market Size - Unspecified

Mexico

Population - 131,803,298
Active Players - 15,000,000
Currency - Mexican Peso (MXN)
Market Size - $ 8.345 Million

Monaco

Population - 39,831
Active Players - 7,000
Currency - Euro (EUR)
Market Size - Unspecified

Mongolia

Population - 3,390,171
Active Players - Unspecified
Currency - Mongolian Tughrik (MNT)
Market Size - Unspecified

Montenegro

Population - 628,235
Active Players - Unspecified
Currency - Euro (EUR)
Market Size - Unspecified

Morocco

Population - 37,837,668
Active Players - 9,000,000
Currency - Moroccan Dirham (MAD)
Market Size - Unspecified

Myanmar

Population - 55,183,655
Active Players - 7,000,000
Currency - Myanmar Kyat (MMK)
Market Size - Unspecified

Namibia

Population - 2,567,432
Active Players - 450,000
Currency - Namibian dollar (NAD)
Market Size - $76.6 Million

Nepal

Population - 30,247,415
Active Players - 3,500,000
Currency - Nepalese rupee (NPR)
Market Size - $2.5 Billion

New Zealand

Population - 5,124,000
Active Players - 1,200,000
Currency - New Zealand Dollar (NZD)
Market Size - $1.8 Billion

Nigeria

Population - 216,981,589
Active Players - 60,100,000
Currency - Nigerian Naira (NGN)
Market Size - $2 Billion

Norway

Population - 5,511,064
Active Players -1,636,000
Currency - Norwegian Krone (NOK)
Market Size - $12.8 Billion

Oman

Population - 4,576,298
Active Players - 650,000
Currency - Omani rial (OMR)
Market Size - Unspecified

Pakistan

Population - 229,993,928
Active Players - 18,000,000
Currency - Pakistani Rupee (PKR)
Market Size - $27.07 Million

Palestine

Population - 4,922,749
Active Players - Unspecified
Currency - Palestine pound
Market Size - Unspecified

Panama

Population - 4,408,581
Active Players - 600,000
Currency - Panamanian Balboa (PAB)
Market Size - $104.7 Million

Papua New Guinea

Population - 9,314,102
Active Players - Unspecified
Currency - Papua New Guinean Kina (PGK)
Market Size - Unspecified

Paraguay

Population - 7,318,442
Active Players - 600,000
Currency - Paraguayan guaraní (PYG)
Market Size - Unspecified

Peru

Population - 33,718,464
Active Players - 4,000,000
Currency - Sol (PEN)
Market Size - $3.5 Billions

Poland

Population - 37,758,702
Active Players - 18,300,000
Currency - Polish Złoty (PLN)
Market Size - Unspecified

Portugal

Population - 10,270,865
Active Players - 2,059,011
Currency - Euro (EUR)
Market Size - €113.2 Million

Puerto Rico

Population - 10,270,865
Active Players - 420,000
Currency - U.S. dollar (USD)
Market Size - Unspecified

Qatar

Population - 2,984,292
Active Players - 400,000
Currency - Qatari riyal (QAR)
Market Size - Unspecified

Reunion

Population - 868,846
Active Players - Unspecified
Currency - Euro (EUR)
Market Size - Unspecified

Romania

Population - 19,659,267
Active Players - 7,360,000
Currency - Romanian leu (RON)
Market Size - Unspecified

Rwanda

Population - 13,776,698
Active Players - 1,500,000
Currency - Rwandan franc (RWF)
Market Size - $10.5 Million

Saudi Arabia

Population - 35,964,346
Active Players - 5,000,000
Currency - Saudi Riyal (SAR)
Market Size - $17.43 Million

Scotland

Population - 5,463,300
Active Players - Unspecified
Currency - The Pound Sterling (GBP)
Market Size - Unspecified

Senegal

Population - 17,680,271
Active Players - Unspecified
Currency - CFA franc (XOF)
Market Size - Unspecified

Serbia

Population - 8,662,746
Active Players - 1,000,000
Currency - Serbian Dinar (RSD)
Market Size - €785 Million

Seychelles

Population - 99,687
Active Players - 14,000
Currency - Seychellois rupee (SCR)
Market Size - Unspecified

Slovakia

Population - 5,465,244
Active Players - 800,000
Currency - Euro (EUR)
Market Size - Unspecified

Slovenia

Population - 2,119,844
Active Players - 1,477,659
Currency - Euro (EUR)
Market Size - $127 Million

South Africa

Population - 59,622,350
Active Players - 15,000,000
Currency - South African Rand (ZAR)
Market Size - $500 Million

South Korea

Population - 51,362,771
Active Players - 6,500,000
Currency - South Korean Won (KRW)
Market Size - $8.2 Billion

Spain

Population - 46,793,139
Active Players - 2,500,000
Currency - Euro (EUR)
Market Size - €850.7 Million

Suriname

Population - 599,061
Active Players - 75,000
Currency - Surinamese dollar (SRD)
Market Size - Unspecified

Swaziland

Population - 1,187,718
Active Players - Unspecified
Currency - Swaziland Lilangeni (SZL)
Market Size - Unspecified

Sweden

Population - 10,232,866
Active Players - 1,200,000
Currency - Swedish Krona (SEK)
Market Size - $780 Million

Switzerland

Population - 8,570,000
Active Players - 2,300,000
Currency - Swiss Franc (CHF)
Market Size - $1 Billion

Tanzania

Population - 61,193,226
Active Players - 19,900,000
Currency - Tanzanian Shilling (TSH)
Market Size - Unspecified

Thailand

Population - 70,171,023
Active Players - 9,900,000
Currency - Thai baht (THB)
Market Size - $130.5 Million

Trinidad and Tobago

Population - 1,409,10
Active Players - 180,000
Currency - Trinidad and Tobago dollar (TTD)
Market Size - $73.6 Million

Tunisia

Population - 12,080,677
Active Players - 1,500,000
Currency - Tunisian Dinar (TND)
Market Size - Unspecified

Uganda

Population - 48,806,583
Active Players - 25,990,000
Currency - Ugandan shilling (UGX)
Market Size - Unspecified

Ukraine

Population - 43,177,428
Active Players - 6,500,000
Currency - Ukrainian hryvnia (UAH)
Market Size - $123.6 Million

United Arab Emirates

Population - 10,220,997
Active Players - 1,000,000
Currency - Emirati Dirham (AED)
Market Size - Unspecified

United Kingdom

Population - 67,886,004
Active Players - 21,000,000
Currency - Pound Sterling (GBP)
Market Size - $5.5 Billion

Uruguay

Population - 3,499,268
Active Players - 500,000
Currency - Uruguayan peso (UYU)
Market Size - Unspecified

Venezuela

Population - 28,301,696
Active Players - 3,600,000
Currency - Venezuelan bolivar (VES)
Market Size - Unspecified

Vietnam

Population - 99,760,971
Active Players - Unspecified
Currency - Dong (VND)
Market Size - Unspecified

Zambia

Population - 19,476,535
Active Players - 2,800,000
Currency - Zambian kwacha (ZMW)
Market Size - Unspecified

Zimbabwe

Population - 15,322,032
Active Players - 2,000,000
Currency - Zimbabwean dollar (ZWL)
Market Size - Unspecified

Sports betting worldwide – eye-opening sports betting facts and stats

There’s no doubt that the popularity of sports betting has exploded since it became available over the internet. As the demand grows, so does the number of online bookmakers. These internet sportsbooks accept punters from almost everywhere.

According to Statista, the online sports betting market worldwide is worth a staggering $203 billion USD. There are also over 30,000 sports betting businesses currently operating. Those businesses are responsible for providing nearly 200,000 people with jobs.


While online betting has increased during the Covid-19 pandemic, many experts predicted steady market growth long before it hit.

Sports betting is a huge business that continues to grow exponentially. It is believed that it currently accounts for between 30% and 40% of the total gambling market. 

However, accurately assessing the global sports betting market is a near-impossible task due to inconsistencies in gambling laws in different regions as well as the thriving black and grey markets.

8 Impressive Facts about Sports Betting

  1. 85% of adults have bet on sports at some point.
  2. In the United Kingdom, twice the normal number of wagers are placed on Christmas Eve.
  3. Live betting accounts for 80% of Bet365’s betting revenue.
  4. Betting on the point spread was introduced by bookie Charles McNeil in the early 1940s.
  5. Cricket is the most popular sport to wager on in Asia.
  6. Sports betting is the most popular form of gambling among those between the ages of 14 and 22
  7. The Asian Pacific region was the biggest sports betting market – in 2019, it accounted for 47% of all sports wagers placed. And in 2020, around 33% of the entire gambling gross win comes from Asia
  8. 45% of all sports bets are made using mobile phones

fun facts about sports betting

10 Most Popular Sports to Bet on

10 most popular sports to bet on

*$ Estimated by year

Conclusion and Takeaways

It’s easy to bet on any of these sports as they are staples at almost all online betting sites. 

One of the most interesting things about betting on different sports is the variety of unique wagers that each sport offers. Sure, all of the above-mentioned sports allow you to simply bet on which team will win, but these sports offer bet types that you won’t find for other sports. This allows punters to hone in on certain bet types.

It’s also interesting to note that a lot of sports bets don’t require any knowledge of the game. 

Adam Bloszko anonymous user

Adam Bloszko

Review Author

My name's Adam, and I'm known as a 'football nerd' by most of my friends. That is one of the best things I have ever been called.

FAQ

? How can I tell if an online sportsbook is licensed?

Most bookmakers display their license information at the bottom of the main page. If you can’t find it there, then you may also find it in other areas like “About Us” or in the terms and conditions.

? How old do I have to be to bet on sports online?

This depends on your bookmaker’s licensing conditions and the laws of your country or region. Generally speaking, the minimum age ranges from 18 to 21.

? Who should I contact if I have a complaint about my online bookmaker?

If you have a complaint about your bookmaker, you should first try to resolve it with them by contacting the site’s support team. If that doesn’t work, you can contact the licensing authority.

? Do I have to pay taxes on my winnings?

It depends on the tax laws in your country. Some countries such as the United States will tax your winnings while countries like Canada do not. Some countries won’t tax your winnings until you win a certain amount. You should make sure you know the tax laws with respect to gambling in your country.

? Are there advantages to using multiple online bookmakers?

Yes. Perhaps the biggest advantage is that having multiple sportsbooks gives you the ability to shop for the best odds. You will also have access to more betting options, bonuses, promotions, and special features.

Adam Bloszko anonymous user

Adam Bloszko

Review Author

My name's Adam, and I'm known as a 'football nerd' by most of my friends. That is one of the best things I have ever been called.