William Hill Canada review 2025

William Hill Canada launched in 2019; however, this established betting brand has been taking wagers since 1934 in the UK. It is renowned for its vast collection of sports betting markets, user-friendly app and solid reputation amongst Canadian bettors. Make sure you read our full review of this betting site to find out how to get started and claim a welcome bonus of up to 300 CAD. 

Pros and cons

Sports coverage

There are 29 different sports betting options listed on the William Hill Canada site. We were impressed by the number of North American options with basketball, hockey, football and baseball sitting alongside soccer, tennis and horse racing. There were niche options too, such as table tennis, futsal and badminton.

Like most reputable sports betting websites, they have embraced eSports and there are numerous special markets covering events such as the Emmy Awards.

Betting markets

There is plenty of market depth at William Hill Canada, and players are unlikely to be short of options. We’ve taken a closer look at the volume of betting options available on some of the most popular Canadian sports.

Football markets

William Hill Canada primarily focuses on the NFL and CFL; however, NCAA markets are also available, albeit with just 5-8 different markets such as handicaps, match betting and total match points.

NFL bettors can choose from 50-70 different markets, including spread, totals, winning margin, correct score and player props such as rushing and receiving yards. This bookmaker also allows users to combine selections in same-game parlays.

Hockey markets

Hockey bettors can wager on leagues and competitions in the US, Germany, the Czech Republic, Finland and Sweden. William Hill Canada had 60+ NHL options, although some of these are unavailable more than two days in advance. Options include spread, totals, double chance, and highest scoring period.

We were impressed by the diverse range of futures markets, including the Art Ross Trophy and Conference Winners.

Basketball markets

As one of Canada’s most popular sports, you’d expect ample coverage of top leagues such as the NBA, the WNBA and the EuroBasket and William Hill delivers on this. Compared to other Canadian bookmakers, there was a lack of alternative options outside of the mainstream.

There’re 150+ markets, slightly below average for upcoming NBA fixtures, including points spread, points handicap and player props. WNBA matches averaged 30-50 options.

Soccer markets

William Hill’s soccer coverage is extensive, and there are 300+ different leagues and competitions priced up on their site. Their coverage extends to international tournaments, women’s friendlies and U21 competitions in South America.

The Premier League, Champions League, MLS and Canadian Premier League all feature prominently, with an average of 450 different options per EPL fixture and between 200-240 for most MLS matches.

Betting odds

Canadian bettors are always on the lookout for the best possible odds, as they can vary greatly between online bookmakers. This section will focus on William Hill Canada’s margins across a range of different leagues and tournaments and look at how they compare to other online operators in North America.

Football odds

William Hill’s margins on upcoming NFL matches were remarkably consistent with an average of 5.3% across the schedule. Although this was slightly below average in Canada, there was far less variance than other bookmakers. and this can be helpful for bettors who are creating parlays.

College football margins were higher, averaging 7 - 7.3% - a lot higher than other North American bookmakers.

Hockey odds

The hockey margins were also fairly consistent, and NHL bettors can enjoy competitive odds with this operator. William Hill’s average margins were just below 5%; however, this steadily increased for lower-profile competitions. The German DEL, the Swiss National League and The Finnish Liiga markets were creeping closer to 6%, which is above the average for Canadian bookmakers.

Basketball odds

The basketball margins with William Hill Canada were incredibly consistent, with an average of 5.4% across all upcoming NBA fixtures. Although basketball margins do tend to be a little higher, this is perfectly average for a Canadian betting site.

Fans of the WNBA will be able to take advantage of favourable odds with average margins of 5.15 - 5.25% for upcoming fixtures.

Soccer Odds 

We were left a little disappointed by William Hill’s soccer odds. Margins of around 7% were above the typical rates for the Premier League, while the MLS margins were creeping toward 8% for regular-season fixtures.

There was better news for Champions League bettors with margins averaging 6% in this midweek competition, and fans of international football can enjoy lower margins of just 5%, which is slightly above average for Canadian sites.

Live betting

William Hill’s live betting page has 23 different sportsб including soccer, football, tennis, hockey, baseball, volleyball, and eSports. The number of events is determined by the sporting calendar; however, even during quieter periods, you’ll still find at least 20 options.

Live bets take between 4 - 6 seconds to process, and the margins remain fairly consistent with the pre-match pricing. There are additional markets, such as the next team/player touchdown.

Statistics

Players can access fairly rudimentary statistics for upcoming events by tapping the "Stats" button. This isn’t available for all events, and we noticed that the bookmaker does not provide this information for the WNBA, the NCAA or the UEFA Women’s Champions League, as it is mainly restricted to mainstream events.

In this section, there is information about head-to-head records, home/away and current standings.

Minimum and maximum wagers

The minimum bet is 0.03 CAD for singles, doubles and trebles and 0.01 CAD for 4+ team parlay wagers as detailed on the terms and conditions page.

Maximum wagers are determined on a bet-by-bet basis.

Max payout per bet is also assessed on a bet-by-bet basis with NBA, the NFL, the NHL and the MLB winnings capped at 250,000 CAD; however, handicaps are restricted to 50,000 CAD.

Key features

• Cash Out
• Live Streaming 
• Price Boosts on Selected Markets 
• Bet Builder 
• Parlay Boosts 
• Low Minimum Stakes starting at 0.01 CAD

Terms and conditions

It’s important to pay attention to the terms and conditions that are outlined on William Hill Canada’s website. These are located in the ‘Terms and Conditions Non-UK’ and ‘Terms and Conditions Canada’ sections, at the bottom of the home page.

William Hill may close or temporarily suspend your account if you don’t follow these rules:

• You must not have been previously excluded or self-excluded from gambling activities
• You must be of legal age to gamble in your jurisdiction (19+ in Canada)
• You must ensure that anyone under the legal gambling age cannot access your account
• You must not open a William Hill account on behalf of a third party

Registering for a William Hill account is a straightforward process and can be completed in 3-5 minutes. 

William Hill may request additional verification, including ID checks; however, these do not tend to take place upon registration and may be implemented upon making your first withdrawal.

Here’s how to get started: 

1. Visit William Hill and tap ‘Join’ 
2. Tap ‘Lets Begin’ and add your email address and mobile number. 
3. Provide your first name, last name, and DOB. Confirm you are a Canadian resident. 
4. Choose your currency (CAD) and set your limits. Tick the box to confirm your participation in the sports betting bonus. 
5. Tap ‘Final Step’
6. Create a username and add a security question
7. Click ‘Join William Hill’
8. You have successfully completed the sign-up process.

Deposit methods

William Hill offers Canadian players a chance to deposit using the following payment methods:

• Visa, Maestro, Mastercard, Interac Online
• PayNearMe
• Neteller, Skrill, EntroPay, MuchBetter, Payz
• Paysafecard
• Instadebit, Bank Transfer, eCheck

The minimum deposit is 5 CAD for most methods, which is perfect for low-stakes players. Players using bank transfer must deposit a minimum of 25 CAD and 10 CAD for Instadebit.

The maximum deposit for debit and credit cards is 99,000 CAD and 25,000 CAD for Neteller.

Tap on ‘Deposit’ and then choose the method and amount. Confirm the transaction to proceed.

Withdrawal methods

Sports bettors in Canada with a William Hill account can withdraw using the following:

• Visa, Maestro, Mastercard, Interac Online 
• Neteller, Skrill, EntroPay, MuchBetter, Payz
• Instadebit, Bank Transfer

Minimum withdrawals also start from 5 CAD, although Bank Transfers start at 50 CAD. Withdrawal times will vary; however, most players will have to wait 3-5 days for the transaction to complete. E-wallets should be completed within 24 hours.

To access your winnings, simply click ‘Withdraw’ in the account settings and then pick your method and choose the amount that you’d like to collect.

Claiming an online betting bonus is a great way to get started, and William Hill Canada welcomes all new players with a bonus of up to 300 CAD in free bets. Users must add the promo code CA300 upon registration and make a qualifying bet of at least 20 CAD to be eligible for this promotion. 

Once the qualifying bet has been settled, the bonus funds will be added to your betting balance. 

There aren’t many ongoing bonuses for sports bettors; however, they will boost parlays of 4+ selections, and they have various ‘Bet and Get’ promotions which become available ahead of major sporting events such as the Stanley Cup Final and the NBA Play-Off Final.

The William Hill sportsbook app is compatible with both iOS (9.0 or above) and Android devices (5.1 or above) and is 144.6 MB. Like all of the best sports betting apps in Canada, it is far quicker than using the mobile browser or desktop equivalent.

In our experience, the app is slick, user-friendly and highly responsive. It has an average rating of 4.7 from 182K reviews. It’s handy for live betting with markets updating quickly, and the in-play statistics are far clearer on the app.

The app will intermittently log out for safety reasons, so it’s strongly advised to use a password manager to enable fast access to your account.

• Live Chat - 24/7
• Email - customerservices@williamhill.com
• Phone Support - 00 800 3551 3551
• Social Media - @WilliamHill
• Supported Languages - English, French, German, Japanese, Spanish, Russian, Portuguese, Greek and Polish.

There are several ways to get in touch with the William Hill Canada sportsbook; however, the best way to get in touch is via their 24/7 live chat. Players can also send an email and expect a reply within 12 hours, or telephone 00 800 3551 3551, although in our experience, this was a time-consuming exercise.

There is a detailed FAQ section on their site which answers common queries about bonuses and withdrawals.

Although William Hill doesn’t possess a Canadian licence, it is regulated by the UK Gambling Commission (39225), the Malta Gaming Authority (MGA/CRP/121/2006-02) and the Gibraltar Gaming Commission (1016824).

There are stringent safety procedures in place at William Hill Canada Sportsbook to protect player data. They use 128-bit SSL encryption technology and their servers are protected by firewalls to prevent unauthorised access. 

Players can set up a security question and add Face ID to their account on the mobile app for an extra layer of protection. 

Multi-factor authentication is in place for payments, providing customers with an enhanced level of security. 

William Hill Canada takes player safety seriouslyб and new users are actively encouraged to set their deposit limits when signing up for an account. Other tools to help players manage betting activity include:

• Spend Limits
• Daily Time Limits
• Cooling Off Periods
• Product Blocking 
• Account Closure
• Self-exclusion.

This site includes links to reputable international organisations such as the Responsible Gambling Council, GamStop, and GamCare. There is also ample information on responsible online gambling within this section of the William Hill app.

• Live Casino
• Slots
• Poker
• Virtual Sports
• Progressive Jackpots
• Weekly Casino Promotions
• Bingo
• Scratchcards

William Hill Canada has an accompanying online casino featuring 1,500+ immersive slots and 400+ live dealer games. These games are provided by renowned software developers such as Pragmatic Play, NetEnt and Microgaming. There are five variants of poker also featured on the site, and players can also opt for bingo and instant win games such as scratchcards. 

Casino players can enjoy weekly promotions with the Casino Club, and free spins are regularly handed out to loyal users.

William Hill Canada has created an enjoyable sportsbook which is likely to appeal to the majority of Canadian players. It isn’t able to offer standout odds, so value-seekers may prefer to look elsewhere; however, they have ample coverage of 29 sports, including soccer, football and basketball. 

There is a decent welcome offer, easy-to-assemble bet builders and 12+ Canadian-friendly deposit methods. 

This site is fully licensed, and although William Hill Canada only launched in 2019, it is a globally recognised brand which boasts almost a century of experience within this industry. Bettors should enjoy using the responsive app, and it is simple and straightforward to get started with this bookmaker. 

Quick facts