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Popular Betting Sites

5/5

22 Bet
  • 24/7 customer support
  • Superb mobile betting experience
  • Great range of football betting markets

Supported languages

Payment methods

Types of bets

5/5

Bet365
  • Massive £30 free bets welcome bonus
  • Superbly good mobile app for iOS and Android
  • Some of the best customer service around
  • Gigantic selection of football betting markets

Supported languages

Payment methods

Types of bets

5/5

Betway
  • Fantastic £30 free bet bonus
  • Really helpful customer service
  • Loads of online betting markets
  • One of the best betting apps around

Supported languages

Payment methods

Types of bets

4.9/5

William Hill
  • A well-known brand
  • Huge sportsbook
  • Bet boosts and flash
  • A wide range of withdrawals

Supported languages

Payment methods

Types of bets

4.5/5

Betfred
  • Some of the best odds offered to online gamblers
  • A welcome bonus that really rewards new players well
  • Superb mobile website, plus a great mobile app
  • Fast and polite customer service

Supported languages

Payment methods

Types of bets

What Makes A Betting Site Popular?

There are a number of factors that ‘make a betting site popular’. While your own individual requirements are always going to be more important than anything you read online, below, we’ll cover some of the main aspects that can contribute to a site’s popularity.

Bonuses, Promotions & Free Bets

Like we’ve seen in the online casino industry, bonuses and promotions are something nearly all new bettors look for. In fact, in the sports betting industry, these are usually known as ‘free bets’. A free bet is – unsurprisingly – one that’s available to claim without the new customer needs to make a deposit. Generally, bookies offer free bets in the hopes of attracting new players. With the online gambling industry now more competitive than ever before, it’s a necessary (and often worthwhile) marketing tactic used to ensure new sign ups. Thankfully, this means you can enjoy the perks – and if you’re looking to join a new online betting site, it’s always worth taking a look at the promotions page. From here, you’ll be able to see exactly what’s currently available, and what you can claim as a new player.

Market and Event Choice

If you take a look at other online gambling forums or complaints portal, you’ll see one common thread appearing more times than anything else. Players join a new bookie, deposit money, only to find that the sports events they were hoping to bet on are unavailable. While you may think that all bookies offer the same range of markets and events, in reality, this couldn’t be further from the truth. Because of this, you’ll always want to consider joining a bookie that offers a large number of markets. In the UK, for example, this would include the likes of Betfred, William Hill and Coral – all bookmakers who pride themselves on offering ‘virtually every market on the planet’. 

Banking Options and Cashout Times

As the online gambling world has grown, so has the accessibility of playing at such sites. Because of this, it’s now possible for players all over the world to enjoy betting on their favourite sports online. However, while most countries use major debit and credit cards, a number of smaller more localized payment methods tend to be country-specific. This has given bookies a hard time, as they want to ensure that players from all countries can easily make deposits and withdrawals at their site. Because of this, many bookies now offer a huge number of payment methods.

Another thing that can really ‘make or break’ an online bookie is the speed at which they process withdrawals. Back in the day, it wasn’t uncommon for payouts to take as long as 4-5 days. In today’s competitive online gambling environment, this simply isn’t feasible. It’s clear that players want fast cashouts – and after all, why shouldn’t you be able to get your hands on the cash you’ve won without delay. Sites that process withdrawals quickly (and by that, we mean within 24 hours) usually have far more players than those that don’t.

Licensing and Security

Another thing that really helps to make an online bookie popular – and can also make them unpopular, is which jurisdiction they’re licensed by. For example, in the UK, all sites must have a license that has been issued by the UKGC – the United Kingdom Gambling Commission. The Commission take player safety incredibly seriously, and robust safeguards are in place to ensure that your funds are safe at all times. Other reputable licensing authorities include the MGA (the Maltese Gaming Authority), the Alderney Gambling Control Commission and the Gibraltar Licensing Authority.

If a bookie is licensed with a weak or untrusted licensing jurisdiction, this can really damage the reputation of a bookmaker. For example, the Government of Curacao are a popular choice for operators – but this can have disastrous consequences, as if something goes wrong at a site licensed in Curacao, you, as a player, have very little recourse.

There definitely isn’t a ‘one size fits all’ approach when it comes to figuring out what makes a bookmaker popular or not – but as a general rule of thumb, if a site is following (positively) the factors we’ve listed above, then the site will likely be a success. You also shouldn’t have to worry about anything going wrong, either.

Mobile Betting

While this post focuses mainly on the most popular betting sites UK, while we’re looking at what makes a bookmaker good, we figured it was worthwhile creating a dedicated mobile section. The reason behind this is simple; in today’s tech-y age, more customers than ever before are choosing to place bets from their mobile devices, and subsequently, many bookies have started developing special mobile-optimized apps. These apps are free to download and install, and can be found available for almost all iOS and Android Devices. Some operators even offer mobile apps to Windows and Blackberry mobile devices too.

If you plan on playing a lot from your mobile phone or tablet, then we highly recommend you take the time to make sure the bookie you’re thinking of joining offers a mobile app. If they don’t, then it’s not all bad news. This is because most operators now offer their site is a special mobile-optimized version. This allows you to access the site and login from your mobile’s internet browser, without the need to download or install any pieces of software. It’s not as reliable or as fast as a downloadable mobile app, but it’s a pretty decent alternative.

Most Popular Bookmakers in the UK

If you’re a punter who currently resides in the UK, then chances are you’ll be looking to find out about the most popular online betting sites that accept UK customers. Thankfully, we’ve done all of the hard work for you, and you’ll now be able to see which sites we recommend right here on this page.

At the top (above the text) you’ll be able to see a table. Within this table we’ve listed the most reputable, trustworthy and top-rated online bookies. We’ve included these bookmakers here for a number of reasons, and our team of experts have worked hard to ensure that only the best-rated sites appear. For example, any site listed will have a large number of betting markets available, will offer new customers a really juicy free bet welcome bonus, and more.

If you see a site that you like the look of, all you need to do is click the button alongside. You’ll then be taken directly to the bookie’s website, where you can create an account, and, if applicable, claim your free bet.

FAQ
What sports markets to popular betting sites offer?

This is a good question, and it’s also one that takes quite a long time to answer. You see, along with ‘common’ markets (think the likes of football, horse racing, rugby, tennis etc), many bookies have now ‘branched out’ and offer more markets than ever before. For instance, at some sites you’ll find yourself able to bet on things like who will win the next General Election in the UK. Some sites even let you bet on the weather! In simple terms, there’s no shortage of sporting and other betting events for you to take advantage of.

How can I find the best betting sites to play at?

Easy! In fact, you don’t need to go any further than this page. At the top, you’ll see a list of our top-rated bookies. Simply find one that you like the look of, click the button alongside, and you’ll then be able to create an account at the bookie in question. From there, it’s just a case of verifying your email address, making a deposit – and you’ll be able to place your first bet in a matter of minutes!

Do popular online bookies offer free bets?

Yes! In fact, almost all online bookies now run special free bet promotions – and many times, these promos are specifically tailored to new customers, so you’re in a great position! You can view the details of any current bonuses and promotions alongside our top-rated bookies at the top of this page.

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