Popular betting sites and bookmakers

Author: Frankie Monkhouse

Frankie Monkhouse

Frankie Monkhouse

Frankie Monkhouse is a former professional boxer turned sports betting content writer.

Updated: November 4, 2021

On this page, you’ll see the findings of our team of writers on the most popular sports betting websites. The online gambling industry is a busy one, awash with firms promoting themselves as the best, most generous and user-friendly bookies around.

They can’t all be the best, of course. We know most offer little more than hot air, but there are a few betting apps that hold legitimate claims on the title. Popular bookmakers can be found in most countries with an increasing number of nations.

How do you ensure you’re betting with the most popular sports betting app? We explain.

popular betting sites and bookmakers

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List of popular betting sites and bookmakers

Found: 6 Bookmakers



  • Live streaming service
  • User-friendly mobile app for iOS and Android
  • Good customer support around the clock
  • We trust this sportsbook
  • Many restricted countries
  • PayPal

Open an account with bet365 today and bet on a huge range of markets with the world’s favourite online sports betting company.

BET HERE Go to Bet365 website Bet365 review
Players from your country

Open an account with bet365 today and bet on a huge range of markets with the world’s favourite online sports betting company.



  • 100% First Deposit Bonus
  • Lots of online betting markets
  • Free bet and payout promotions
  • Various cash out options
  • Support functions are hard to find
  • Airtel
  • AstroPay
  • Bank Wire
  • ClickandBuy
  • Ecocard
  • EcoPayz
  • Entropay
  • Euteller
  • Giropay
  • Interac
  • Maestro
  • MasterCard
  • MuchBetter
  • M-Pesa
  • Neosurf
  • Neteller
  • PayPal
  • Paysafecard
  • Skrill
  • Sofort
  • Trustly
  • VISA
  • PayStack
  • FCMB
  • Wema Bank
  • Western Union
  • Paytm

Not available in your location

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Betway review

Popular betting sites and bookmakers – The ultimate guide

What are the benefits of gambling with the most trusted bookmakers? In this review, our team of sports betting experts explains all. You’ll find details on the most popular betting sites and bookmakers, the promotions offered, payment methods and more.

This is your one-stop to ensure you are gambling with one of the best sportsbooks, your stakes are working as hard as possible on your behalf, and you are getting the kind of service you deserve.

Read the review and click any link to your chosen betting site to land a welcome bonus.

the most popular betting sites

Technology has changed the gambling industry almost beyond recognition in the last 20 years. So much so, the way we bet on sports today is different from the methods used by the previous generation. The sports gambled on at the most popular betting sites remain the same, but today many more bets are placed online than at land-based betting offices.

The habits of bettors began to change with the introduction of online betting. Punters relied on websites accessed using home computers to gamble on their favourite sports, including horse racing, football and greyhounds. This could be done without leaving home and brought betting to a much larger audience. But they were tethered to their home computers.

  1. More sports bets are placed on mobile apps than websites
  2. Football is the most bet on sport in the world
  3. Bets can be placed even after an event has begun, thanks to in-play betting
  4. Millions of wagers are placed on the UK and Irish horse racing every year

Things changed when the most popular betting websites shifted the focus to mobile betting. Apps replaced sites due to bettors now being able to gamble on the go. Download a betting app to your mobile or tablet device and bet on what you want, when you want and where you want. The most popular sports betting sites now accept the bulk of their pre-game and in-play bets via mobile apps rather than desktop sites, and this appears to be a trend that is here to stay.

Popular betting apps allow users to gamble using Android and iOS devices. They even bring sports to your handset through a state-of-the-art live streaming service. Watch and bet on live sports like football and horse racing from anywhere in the country, providing you have a reliable Wi-Fi connection.


? What is the best bookmaker to bet with?
Choose any bookmaker mentioned on this page and click the link to their betting site. You will receive a reliable and enjoyable betting experience.
? Will I get a free bet?
Each betting app featured here gives new customers a welcome bonus. That could be bet credits, free bets or risk-free bets.
? How do I pay for my bets?
You can instantly deposit funds to your betting account using a debit card like VISA or an e-wallet like PayPal.
? Is gambling legal in my country?
You must check the local laws on gambling in your region before opening an account and attempting to bet.
? What is the minimum deposit I can make with my debit card?
The minimum deposits are different at each bookmaker but are usually between £5 and £10.

How to check if a bookmaker is licensed

One of the most important checks to carry out when seeking popular online betting sites is that the bookmaker is legally allowed to trade in your region and is licensed by a respected gambling commission.

  1. Scroll to the information at the bottom or click About Us

    At the foot of the page, you will find a block of additional information. There should also be details in the About Us tab.

  2. Look for information on the license number and who awarded it

    You want to see details of the license number and confirmation that the United Kingdom Gambling Commission awarded it.

  3. Use Live Chat to contact customer services

    If you need any further information on the legality of a sportsbook, you should visit the Live Chat link and speak to a member of staff.

  4. Safety first

    Never register for an online betting account before checking they are licensed.

  5. Visit the homepage of the website or app

    Type the bookmaker’s URL into the search bar and access the homepage.

Before getting any deeper into this article and revealing our final list of popular sports betting sites, we think it’s worth explaining how we arrived at our decision.

How did we decide on one over another with so many bookies around, especially when they all look so similar – certainly to the untrained eye?

In-depth research

When carrying out our research for this article on the most popular online bookmakers, we spent many hours trawling through the top betting sites and apps.

We compared the welcome offers and promotions, odds and markets, customer services and payment options. Only after covering what we believed to be every angle were we confident enough to publish our findings.

We were determined to produce a reliable and impartial list with a popular bookmaker in the number-one position. We feel we have achieved this.

What’s right for you

Remember, the best bookmaker for us isn’t necessarily the best bookmaker for you. That’s why we selected a list of the most popular online bookies.

The best bookie is the one that works best for you. It’s the app with all your favourite sports, excellent odds on the bets you love and eye-catching promotions that appeal to your betting style. Read this review in full and carry out your research into the popular bookies we advise.

  1. 1

    Up to €100 in bet credits

    Open an account with bet365 today and bet on a huge range of markets with the world’s favourite online sports betting company.

  2. 2

    Bet 10€ Get 30€ in Free Bets

  3. 3
  4. 4

    Welcome Bonus up to €122

  5. 5

    up to €100 for new players

For many readers, this will be the most exciting section of our review. This is where the hard work of our team comes into fruition, and we reveal our top five bookmakers. These are the betting sites that stand head and shoulders above the competition, passing every test put to them with flying colours. The bookies that we are confident will give you the best service.

We’ve chosen the best of the five and placed it at the top. Choosing what we believe to be the best of the best was no easy task, but we are happy with our decision and confident that you will agree with our findings.
You can follow our advice and create an online betting account with the top-ranking bookmaker or any other from the list below.

To get started, simply click the link then create an account. When you’ve made your first deposit and bet, the welcome bonus due will be dropped into your account and can be used to bet on sports. It’s worth pointing out that there’s nothing in the terms and conditions of these bookies stating you can only bet with one online gambling site.

You are free to register with more than one app and collect the welcome bonus from each. This approach also drastically improves your chances of getting the best odds on every bet you place going forward.

Here is our Top-5 popular bookmakers:

  1. Bet365 – the world’s favourite online sports betting company
  2. 22bet – an online sportsbook that loves football as much as you do
  3. MELbet – an exciting betting brand that’s ready to greet you with a welcome offer
  4. Rabona – try out this betting app today, and you’ll benefit from a wide range of
  5. 888Sport – the mobile app offered is one of the best in the business, and the odds are great

Bet365 is one of the world’s most popular sports betting companies

Bet365 is our king of kings when it comes to popular sportsbooks. They are a bookie that does it all. From the welcome bonus to the ongoing promotions, together with the excellent odds and markets, live betting, cashout, live streaming and other features.

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Open an account with bet365 today and bet on a huge range of markets with the world’s favourite online sports betting company.

most popular bookmaker in the world - bet365

Each betting site covered on this page gives members an option on how they deposit funds to their account and withdraw winnings. You can use debit cards and e-wallets, with some even accepting cryptocurrencies. 

Deposits are instant, meaning you can deposit and bet without delay. Withdrawals are subject to the usual transfer times. You’ll find more details on this in the table below. Each option is safe to use, protected by the latest online security measures.

Bookmaker VISA MasterCard PayPal Skrill
bet365 5£ – 20,000£ 5£ – 20,000£ 10£ – 5,500£ 10£ – 5,500£
888sport 10£ – unlimited 10£ – unlimited 10£ – 5,500£ 10£ – 5,500£
22bet 10£ – unlimited 10£ – unlimited 10£ – 5,500£ 10£ – 5,500£


  • the most popular debit option for online bettors. Secure and reliable for cash in both directions.

  • gives users instant access to deposits for sports bets. Protected by the latest online security programmes.

  • get instant access to your deposits and withdrawals. PayPal is used to fund millions of bets every year.

  • one of the most popular e-wallet options for bettors. It gives quick access to your winnings, and deposits are free to use.


4 ratings, average 5 out of 5

Best Free Bets & offers in your country your country


Review Author

Frankie Monkhouse

Frankie Monkhouse

Frankie Monkhouse is a former professional boxer turned sports betting content writer.




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