BetFM bookmaker review for Kenya 2026

At the moment, BetFM’s promotional focus is primarily aimed at casino players. Below, we’ll outline the current welcome offer and the bonus features available for sports betting.

Welcome bonus

To qualify for the BetFM welcome offer, the player must deposit at least 250 KES within three days of registration. The total bonus package is spread across the first five deposits, offering up to 600% combined, with a maximum total bonus of 190,000 KES.

The credited bonus can be wagered in the casino section within 7 days and is subject to a 35x wagering requirement.

Before activating a bonus, make sure to review the terms and conditions carefully to maximise your benefits.

Other promotions

Bet Boost is a special feature available in the Sports section, offering pre-built bet coupons within a single event that combine multiple selections with enhanced odds to increase your potential payout. To activate Bet Boost, select your preferred boosted combination, enter your stake in the bet slip, and confirm your wager.

BetFM doesn’t provide VIP or loyalty programs, but they are focused on offering promotions and bonuses accessible to all customers, and any updates regarding special programs will be communicated directly to registered users.

The BetFM website operates under a gaming licence issued in Anjouan, Union of Comoros, under Licence No. ALSI-202504004-FI, granted to Innovex Dux Limitada.

Players’ personal data is stored in encrypted form on company servers protected by firewall systems. To enhance security measures, an automatic logout feature is enabled in cases of account inactivity.

We will now share our first impressions after visiting the BetFM website, focusing on how easy it is for newcomers to navigate and how familiar the interface feels in terms of functionality for experienced bettors. Our assessment covers the entire journey, from the registration process to placing the first bets.

Navigation

The BetFM Sportsbook follows a familiar layout. In the top right corner, you will find the registration and account management buttons, while the main sections are displayed on the left-hand side of the screen.

The navigation menu is logically structured, with sports listed in alphabetical order. Clicking on your desired selection adds it directly to the bet slip; you simply need to enter your stake and confirm your wager.

It is worth noting that there is no separate live betting section; however, overall navigation remains intuitive and easy to understand.

Design

The BetFM website design, both on desktop and mobile versions, is primarily presented in grey and green tones with white fonts, creating a clean and uncluttered visual experience.

We did not encounter any intrusive advertising. Overall, the design is restrained and minimalistic, allowing you to stay focused on your sports betting without unnecessary distractions.

At the moment, the BetFM mobile app is not available for download on iOS or Android. However, Kenyan players can use the mobile website, which fully replicates the design and interface of the desktop version.

During registration, depositing funds, and placing bets via the mobile site, we experienced no issues. In fact, navigating between favourite matches was even easier using the mobile version.

Overall, our experience with the mobile site was positive. For quicker access, we recommend creating a shortcut on your home screen, allowing you to reach the homepage with a single tap.

• Android app: No
• iOS app: No

You can fund your BetFM account using local payment methods familiar to Kenyan players. Below, we provide a detailed overview of the available deposit and withdrawal options, including limits, fees, and processing times.

Deposit methods

Local payment methods such as M-Pesa and Airtel are available for deposits. The account registered with the payment system must match the details of your gaming account for a successful top-up. All deposits are processed instantly with no additional fees. The minimum deposit is 10 KES, while the maximum is 1,000,000 KES.

• Minimum deposits: 10 KES
• Maximum deposits: 1,000,000 KES

Withdrawal methods

Before making a withdrawal, you must meet the requirements of any active bonuses and complete at least one turnover of your deposited amount. Otherwise, the bookmaker may charge a fee of up to 8%, with a minimum of 600 KES. BetFM cash out feature allows players to manage their bets and withdraw funds instantly via mobile using M-Pesa.

Withdrawal limits range from 10 KES up to 150,000 KES, and the process is completed within 10 seconds with no additional fees. In total, players can withdraw up to 1,530,100 KES per month. These fast processing times highlight the reliability of BetFM withdrawal times for Kenyan users.

• Minimum withdrawal: 10 KES
• Maximum withdrawal: 150,000 KES

According to independent Trustpilot reviews, BetFM customer support has a rating of 3.2, although this does not reflect our own experience. Responses in the live chat were received within just two minutes. Notably, after your first question, you are immediately connected to a live agent rather than an AI assistant. Support is also available via email and a Telegram bot. Communication is provided in English only.

• Email: kecs@betfm.cc
• Telegram: @BetfmKECS_bot
• Live chat: available 24/7

In this section, we take a closer look at the BetFM sportsbook, covering key aspects such as the range of sports offered, odds, market depth, and other important features.

Sports coverage (20+)

The BetFM sportsbook offers over 23 sports disciplines, including football, basketball, cricket, and hockey. Players can bet on both local and international tournaments under the auspices of FIFA, UEFA, and others. Top-tier and secondary national championships from 85 countries are available, including Kenya, Uganda, Zambia, and more.

Sports odds

BetFM odds directly depend on the margin set by the bookmaker. For the Kenyan betting market, acceptable margins are in the range of 6.8% – 7.2%. According to our calculations, the average BetFM margin is 6.36%, although some tennis matches reached a margin of 11.4%, while football matches had margins as low as 4.1%. 

Check the “Best Odds” section to reduce the risk of missing line movement and protect yourself from short-term price swings.

Live betting and streaming

BetFM live betting is available to all players immediately after the start of a sporting event. It’s worth noting that live bets use dynamic odds, allowing for higher multipliers on certain markets. To access live betting, go to the Sports section, open the Live Now category, and click View All. You will then see all available live matches. However, BetFM live streaming is not currently available. During live betting, players are limited to some basic stats without additional text commentary.

Limits

Depending on the type of bet selected (single or accumulator), the maximum allowed stake will vary. It is calculated automatically based on the odds and the number of events in the bet slip. The minimum stake for any bet slip is 15.21 KES, while the maximum can exceed 5,000,000 KES. For all types of bets, the highest possible odds are 1,000.

Betting markets

On average, a bookmaker offers between 20 and 40 betting markets, providing around 400 betting options. 

For top football matches, the number of markets increases to 70, including popular options such as 1X2, totals, handicaps, and both teams to score, offering about 800 betting options in total. 

The more popular the match, the wider the range of markets; conversely, less prominent events, such as ITF tennis matches, offer around 15 markets with 100 betting options.

Minimum / maximum deposits

For deposits, two mobile payment methods are available: M-Pesa and Airtel, with limits ranging from 10 KES to 1,000,000 KES. No additional fees are charged, and deposits are processed instantly.

eSports coverage (7+)

BetFM esports coverage covers seven esports disciplines, including Counter-Strike 2, Dota 2, League of Legends, and Valorant. Players can place bets on Tier-1 tournaments such as PGL Cluj-Napoca 2026, Intel Extreme Masters Atlanta 2026, BLAST, and DreamLeague, as well as on lower-tier Tier-2 to Tier-4 events such as the EPL World Series and A1 Gaming League.

eSports odds

Esports odds are formed in the same way as those for traditional sports, based on the bookmaker’s margin. BetFM's odds for top-tier Tier-1 tournaments typically reflect a margin of around 5.97%–6.48%, while for Tier-2 to Tier-4 events, BetFM's margin ranges from 9.11%–12.43%. For better value, players can look for selected events in the Bet Boost section.

eSports live betting and streaming

As with traditional sports, the BetFM live betting section is not available, but in-play bets can still be placed. BetFM live streaming is not supported, neither in video nor text format; players only have access to the in-game score without extended statistics.

eSports betting markets

For Tier 1 tournaments, an average of up to 50 betting markets with around 400 betting options are available, while for Tier 2 – 4 tournaments, the number almost halves, down to 20 markets and 150 betting options. The most popular bet types are Match Winner, Handicap, Correct Match Score, and Match Total Kills.

BetFM Casino offers over 10,400 games across various themes, including slots, table games, game shows, live games, and much more. For more details on available providers, categories, and limits, read on.

Software providers

A total of 95 game providers are available, including Pragmatic Play, NetEnt, Play’n GO, Evolution, and others. The providers are listed alphabetically, without information on the number of games per developer; however, the filtering system allows you to simplify your search.

Selection of casino games

The largest selection is in the slots category, with over 8,700 titles across Megaways, Diamonds, Book, Jackpots, and more. Other sections, such as table games, fast games, lottery-style games, and crash games, offer between 100 and 200 titles each.

Live dealer games

The live casino section offers over 1,100 titles, with the widest selection found in the blackjack category, featuring more than 590 variants. You will also find games such as roulette, baccarat, poker, and game shows, including X-Ball, Monopoly Deluxe, and Sweet Bonanza Candyland.

Minimum / maximum deposits

For games in the slots, table games, and other RNG-based categories, players can place bets ranging from 20 KES to 10,000 KES per spin or round. For live dealer games, bets start at 150 KES and go up to 760,000 KES.

Creating an account with BetFM is simple and takes just a few clicks and minutes. Follow our step-by-step instructions to start playing in no time:

1. Visit the Official Site: Click the “Visit Site” button in our review to go directly to BetFM.
2. Registration: In the top-right corner, click the Register button and enter your mobile phone number and password.
3. Deposit: Once logged in, click the Deposit button in the top-right corner, choose your preferred payment method, enter the amount, and confirm the transaction.
4. Place a Bet: Go to the Sports section, select the event you’re interested in, click on the outcome, enter your stake in the bet slip, and confirm your bet.

Following this BetFM registration process ensures a smooth start, so you can quickly enjoy sports betting on the platform.

During our review of BetFM, we evaluated the sports coverage, market depth, available payment methods, and margins. According to our findings, BetFM’s offerings for the Kenyan market meet international standards. 

Players have access to both traditional and esports disciplines, top-tier and secondary tournaments, with an average margin of 6.36%. A key feature is BetFM specials, including the Bet Boost option, which allows experienced players to increase the odds on their betting slips.

While the platform does not yet offer full live streaming or a mobile app, considering its recent launch in 2025, BetFM is clearly on the right track.